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Campaign Costs


Bruce
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State
Campaign Organization
Polling*
Tier 1 Tier 2 Tier 3
Alabama $5,400,000 $9,000,000 $12,600,000 $870,000
Alaska $1,800,000 $3,000,000 $4,500,000 $130,000
Arizona $6,600,000 $11,000,000 $16,500,000 $970,000
Arkansas $3,600,000 $6,000,000 $9,000,000 $450,000
California $24,000,000 $40,000,000 $60,000,000 $5,480,000
Colorado $5,400,000 $9,000,000 $13,500,000 $1,080,000
Connecticut $4,200,000 $7,000,000 $10,500,000 $660,000
Delaware $1,800,000 $3,000,000 $4,500,000 $170,000
DC $1,800,000 $3,000,000 $4,500,000 $120,000
Florida $15,600,000 $26,000,000 $39,000,000 $3,560,000
Georgia $9,600,000 $16,000,000 $24,000,000 $1,640,000
Hawaii $2,400,000 $4,000,000 $6,000,000 $180,000
Idaho $2,400,000 $4,000,000 $6,000,000 $270,000
Illinois $12,000,000 $20,000,000 $30,000,000 $2,200,000
Indiana $6,600,000 $11,000,000 $16,500,000 $1,100,000
Iowa $3,600,000 $6,000,000 $9,000,000 $660,000
Kansas $3,600,000 $6,000,000 $9,000,000 $490,000
Kentucky $4,800,000 $8,000,000 $12,000,000 $760,000
Louisiana $4,800,000 $8,000,000 $12,000,000 $840,000
Maine $2,400,000 $4,000,000 $6,000,000 $300,000
Maryland $6,000,000 $10,000,000 $15,000,000 $1,140,000
Massachusetts $6,600,000 $11,000,000 $16,500,000 $1,330,000
Michigan $9,600,000 $16,000,000 $24,000,000 $1,990,000
Minnesota $6,000,000 $10,000,000 $15,000,000 $1,230,000
Mississippi $3,600,000 $6,000,000 $9,000,000 $540,000
Missouri $6,000,000 $10,000,000 $15,000,000 $1,160,000
Montana $1,800,000 $3,000,000 $4,500,000 $200,000
Nebraska $3,000,000 $5,000,000 $7,500,000 $330,000
Nevada $3,600,000 $6,000,000 $9,000,000 $430,000
New Hampshire $2,400,000 $4,000,000 $6,000,000 $300,000
New Jersey $8,400,000 $14,000,000 $21,000,000 $1,530,000
New Mexico $3,000,000 $5,000,000 $7,500,000 $330,000
New York $15,600,000 $26,000,000 $39,000,000 $2,980,000
North Carolina $9,000,000 $15,000,000 $22,500,000 $1,890,000
North Dakota $1,800,000 $3,000,000 $4,500,000 $140,000
Ohio $10,800,000 $18,000,000 $27,000,000 $2,350,000
Oklahoma $4,200,000 $7,000,000 $10,500,000 $560,000
Oregon $4,200,000 $7,000,000 $10,500,000 $750,000
Pennsylvania $12,000,000 $20,000,000 $30,000,000 $2,420,000
Rhode Island $2,400,000 $4,000,000 $6,000,000 $190,000
South Carolina $5,400,000 $9,000,000 $13,500,000 $830,000
South Dakota $1,800,000 $3,000,000 $4,500,000 $150,000
Tennessee $6,600,000 $11,000,000 $16,500,000 $1,030,000
Texas $18,000,000 $30,000,000 $45,000,000 $3,360,000
Utah $3,600,000 $6,000,000 $9,000,000 $430,000
Vermont $1,800,000 $3,000,000 $4,500,000 $130,000
Virginia $7,800,000 $13,000,000 $19,500,000 $1,620,000
Washington $7,200,000 $12,000,000 $18,000,000 $1,310,000
West Virginia $3,000,000 $5,000,000 $7,500,000 $280,000
Wisconsin $6,000,000 $10,000,000 $15,000,000 $1,290,000
Wyoming $1,800,000 $3,000,000 $4,500,000 $100,000
Average $5,988,235 $9,980,392 $14,952,941 $1,063,725

* Polling per county is available for $50,000 for each county, regardless of size.

 

Media Market Ad Cost
Albany-Utica-Elmira, NY $3,460,000
Albuquerque, NM $3,460,000
Amarillo, TX $950,000
Anchorage, AK $1,080,000
Atlanta, GA $13,360,000
Austin-Waco, TX $6,330,000
Baltimore, MD $5,380,000
Birmingham-Huntsville, AL $6,230,000
Bismarck, ND $850,000
Boise-Pocatello, ID $2,400,000
Boston-Springfield, MA $14,610,000
Buffalo-Rochester-Syracuse, NY $7,610,000
Burlington, VT $1,670,000
Casper, WY $490,000
Cedar Rapids, IA $2,120,000
Champaign-Peoria-IL $3,680,000
Charleston-Bluefield, WV $2,910,000
Charleston-Florence, SC $3,390,000
Charlotte-Greensboro, NC $10,180,000
Chicago, IL $19,840,000
Cincinnati-Dayton, OH $7,790,000
Cleveland-Youngstown, OH $9,240,000
Columbia, SC $2,320,000
Columbus, OH $4,940,000
Dallas-Fort Worth, TX $15,960,000
Davenport, IA-Moline, TN $1,530,000
Denver-Colorado Springs, CO $10,150,000
Des Moines, IA $2,310,000
Detroit, MI-Toledo, OH $15,530,000
El Paso-Odessa, TX $2,250,000
Fargo, ND $1,230,000
Fresno, CA $2,810,000
Grand Rapids, MI $4,890,000
Green Bay, WI-Duluth, MN $4,850,000
Greenville, SC-Asheville, NC $4,990,000
Harrisburg, PA $4,080,000
Hartford, CT-Providence, RI $8,490,000
Honolulu, HI $2,610,000
Houston, TX $13,790,000
Indianapolis-Fort Wayne, IN $8,950,000
Jackson, MS $2,620,000
Jacksonville-Tallahassee, FL $5,930,000
Johnston-Altoona-State College, PA
$1,640,000
Kansas City, MO $5,890,000
Knoxville-Chattanooga, TN $4,270,000
Las Vegas-Reno, NV $5,460,000
Lexington-Bowling Green, KY $3,090,000
Lincoln, NE $1,480,000
Little Rock, AR $3,050,000
Los Angeles-San Diego, CA $33,720,000
Louisville, KY-Evansville, IN $5,210,000
Lubbock-Abilene, TX $1,610,000
Macon-Columbus, GA $2,780,000
Madison-La Crosse, WI $4,160,000
Marquette, MI $460,000
Medford, OR $1,270,000
Memphis, TN $3,920,000
Miami-West Palm Beach, FL $13,390,000
Milwaukee, WI $5,600,000
Minneapolis-St. Paul, MN $9,780,000
Missoula-Billings-Butte, MT $2,080,000
Mobile, AL-Panama City, FL $4,710,000
Montgomery-Dothan, AL $1,960,000
Nashville, TN $5,110,000
New Orleans-Baton Rouge, LA $7,890,000
New York, NY $37,660,000
Norfolk, VA-Salisbury, MD $4,750,000
Oklahoma City, OK $3,360,000
Omaha, NE-Sioux City, IA $2,950,000
Orlando-Gainesville, FL $9,360,000
Ottumwa, IA $370,000
Paducah, KY $2,220,000
Philadelphia, PA $17,700,000
Phoenix-Tuscon, AZ $10,240,000
Pittsburgh-Erie, PA $7,500,000
Portland-Bangor, ME $3,020,000
Portland, OR $7,270,000
Raleigh-Greenville-Wilmington, NC
$9,160,000
Richmond, VA $3,700,000
Roanoke-Harrisonburg, VA $3,610,000
Sacramento, CA $6,920,000
Salt Lake City, UT $4,060,000
San Antonio-Corpus Christi, TX $7,810,000
San Francisco, CA $14,450,000
Savannah-Augusta, GA $3,240,000
Scranton, PA-Binghamton, NY $4,290,000
Seattle, WA $9,950,000
Sherman, TX $640,000
Shreveport, LA $2,890,000
Sioux Falls-Rapid City, SD $1,820,000
Spokane, WA $2,180,000
Springfield, MO $3,160,000
St. Louis, MO $7,470,000
Tampa, FL $11,820,000
Traverse City, MI $1,640,000
Tri-Cities, TN/VA $1,610,000
Tulsa, OK-Fort Smith, AR $4,230,000
Tupelo-Meridian-Greenwood, MS $1,630,000
Washington, DC $13,890,000
Wheeling-Clarksburg-Parkersburg, WV
$1,550,000
Wichita Falls, TX $680,000
Wichita, KS $2,690,000
Average $5,953,725
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